"...if you can't create a compelling, fun-to-read blog with exceptional quality, unique content that users and, importantly, other bloggers and Linkerati will find compelling, don't bother."

Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he co-authored the Art of SEO from O'Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.

Mr. Fishkin, it is not easy to prepare questions for you, because there is plenty questions to make and you are the right man to ask. I made questions regarding montenegrin internet market so they will be no consistent but it will clear up plenty delusions.

1. Nowadays, a lot of small business owners are asking to implement a blog on their site because they heard for "frequently added content". Can it give a good optimization result even it is hard to have a blog content aligned with the company image? Sounds like a conflict?

We've heard the same sorts of responses from lots of clients. I think this is a challenging arena to work in, but my advice is always the same - if you can't create a compelling, fun-to-read blog with exceptional quality, unique content that users and, importantly, other bloggers and Linkerati will find compelling, don't bother. For companies whose policies around voice and sharing don't permit the editorial freedom to build a great blog, I'd recommend a different direction. Perhaps they can share charts, data, research, white papers or other less social kinds of content and earns links (and freshness boosts) through those.

2. We have plenty multilingual sites in Montenegro. I would like to point out possible problematic with homepage (which have default language) and inbound links. Is it better to have simple homepage, which would split the site pointing language-subdomains (or language directories) with noindex, follow?

I don't see any reason why you'd want to noindex or exclude the multiple language pages from the index. My personal preference is to have the primary language as the home page and then keep each different language version of the site in a separate subfolder (e.g. mysite.com/en/ mysite.com/es/ etc.) Over the long run, I think the engines will get better and better at supporting this system (Google's been moving in the right direction, albeit slowly) and it's good for visitors too. If the language is different on the individual sections/pages, you shouldn't have any difficulty with duplicate content filtering.

3. We have plenty hotels in Montenegro and now they have websites. Believe or not,  as far as I know there is no even one site with it's own reservation payment system. Regarding SEO, how much or is it important to keep users on your site even in this cases?

Since typically a user goes into registration mode behind the scenes of what search engines see, it's not particularly problematic for SEO purposes. I suppose a few odd users might link to the registration pages and it will boost up the third-payment payment processor rather than the originating site, but I think that's a very rare scenario. Honestly, I'd say it's more troubling from a usability/user experience perspective. I wonder if the sites have tested what percent of registrants drop out of that process and end up not booking because of the disconnect from site to site.

4. In last few years there was explosion of sites for real estate.  As you know, sites with vertical marketing have difficulty with titles. Example: “apartment in Menhetn”.  What if you have 10, 20, or 100 apartments in Menhetn? How you would handle those titles or you would treat that as duplicate content?

Well, each apartment, particularly in Manhattan, is gong to be extremely unique. I'd use keywords that describe each one, note it's particular neighborhood (maybe even the street it's on) and call out the best features. For example, "Upper West Side Charmer with Spacious Living/Dining near Natural History Museum" is far better than "Manhattan Apartment." It's my feeling that virtually every kind of unique content in any vertical, real estate included, has enough differentiation to provide a path for the search engines' "unique content" requirements.

5. For people who  have already steady rock solid SEO done, how often do they have to update, check and track competitors?

That's a tough question. I think the answer depends on who you are, what you're doing and how important SEO is in your marketing/sales mix. If it's an essential part of your efforts, then tracking rankings and traffic against the competition on a weekly basis, watching your on-site SEO for errors or potential issues (Google's Webmaster Tools can help with this) and getting alerts on new links, mentions, etc. can make sure you're very attuned to what's happening and can make incremental changes or strategic/tactical shifts to stay ahead. However, that may not be practical for everyone in the space and may not even be valuable. For largely static websites in less competitive verticals with less revenue at stake, checking bi-weekly or monthly may make more sense.

Thank you mr. Fishkin, it was a huge pleasure to speak with you.